
People spend 90% of their time indoors and we want to do
everything we can to ensure that their indoor surroundings make
them as healthy and productive as possible. This aim is
given substance by a four pillar strategy consisting of,
operational excellence, innovation, expansion (both into new
geographic regions and to fresh customer markets) and good
communications.
We always strive to put the customer first and ensure
we understand what they need. Based on these customer insights, we
can drive our innovation efforts through three key areas:
1. Creativity and design- delivering
winning products that achieve the desired results
2. Functionality- adding functions that
make our products stand out, improving health and wellbeing
3. Cradle to Cradle®- creating a new business
model that leads to healthier products and develop the capability
to recycle and reuse materials
It is by innovating in this way that we can deliver great
products, deliver superior customer service and uphold our
responsibilities to society and the environment.
We have new and exciting challenges to meet our
customers' needs in existing markets (commercial, consumer,
hospitality, marine, aviation and sports) as well as new, high
potential channels (such as health and education) and new
geographic areas (such as Latin America and Russia).
Alexander Collot d'Escury (CEO Desso Group)